Online advertising has become a growing industry over the past decades. Experts keep on providing insight on how to ensure online marketing works for a company. Lori Senecal, an advertising expert from Crispin Porter and Bogusky, believes in the application of Guerilla-Advertising approach in the online market. Online guerilla advertising is both risky and challenging.
In achieving successful online guerrilla advertising, the advert should appeal to the consumer’s humor, trigger an emotional response, have a catchy color pallet, be just the right length, be gender appealing, be well designed even for view with the recent VR craze. On the part of the company, they should ensure the designed advert attains the set goals and fits the target group. Companies should also be aware of emerging trends in advertising such as AD blocks which they should try to counter. Facebook, Google, and Chat applications are currently popular and are a good way of reaching consumers.
Lori Senecal is an important figure in the millennium’s digital marketing and advertising world. Lori is the CEO of Crispin Porter & Bogusky located in New York. Lori oversees the global expansion of the agency as well as coordinates nine of the company’s international offices. Since Lori joined the company in 2015, she has helped the company in increasing its annual revenue by 21%. In the digital marketing industry, she is well known for her fearless implementation of guerilla advertising in the online scene. Senecal continues to offer insight to other companies concerning emerging trends and favorable practices in this industry.
Owing to Ms. Lori Senecal’s exemplary performance in her line of work and creativity, she received the Quantum Leap Award for leadership and innovation. Lori is also listed by Ad Week as a woman to watch in 2014.Her portfolio has grown as she has risen the ranks to work in different companies which she made to stand out among the rest. Lori started work at a unit of the Inter-public Group of Companies. Ms. Senecal also worked with KBS, where she made reforms in the human resource sector. The changes she effected brought flashlights upon the company as a dream employer to many citizens. Throughout her career, Lori Senecal has set a very high standard of achievements and continues to mentor other professional women through countless seminars. View Lori Senecal’s profile on crunchbase.com.