A new study on radio commercials and advertising has come out with the hand of Norman Pattiz on it. He paid for this study, and he is looking at ways that the radio industry is growing. This article explains how Norman is making the radio industry better, how he manages Westwood One and how he plans to use his insights for advertising purposes.
#1: The Study
The study that was commissioned was paid for by Norman, and he has released the information that has been found by the people who conducted the study. the study shows that there is a growing market for the advertiser on the radio, and he has information that shows the market is growing.
#2: How Do Companies Perform On The Radio?
Companies will perform on the radio well, and they are giving advertising to the public that makes their names easy to remember. These companies are very interested in having their names remembered, and Normans’ study shows that companies have quite a lot of name recognition when they are using repeated radio ads.
#3: Grocery Stores Do Especially Well
There are many grocery stores advertising online, and they are searching for ways to ensure that they have the largest customer base possible, and a grocery store has been shown to have the best performance with radio ads.
The radio ads that people are hearing help them remember which store has the best sales, and they often shop in these stores because they are in the car when they hear the ad. The names are recognized quite a lot, and the grocery stores often advertise more because they know they will have more customers coming through the door.
#4: Westwood One
Norman is the chairman and founder of Westwood One, and he has built one of the largest radio brands in the world. The brand has grown quite a lot over the years, and there are many different people who are listening to Westwood One for sports and talk radio coverage.
Norman has grown the company over the years because of his business acumen, and he wishes to help the radio industry grow even more.
The finest radio ads are those that give name recognition, and Norman Pattiz has shown through a study that there are many good things happening in radio advertising. The advertising that is done drives commerce in America more than everyone thinks.
Learn more about Norman Pattiz: http://normanpattiz.wikidot.com/