Nathaniel Ru believes that everything that people do should last longer than the founders of the same. Together with his friends, Ru had trouble finding healthy establishments where they could eat during their senior year at Georgetown University.
They were in search of a place that was fun. Nathaniel Ru and his friends decided to establish an eatery in a 560 square foot tavern. Six years later, the local eatery turned into Sweetgreen, a 21-store farm-to-table chain.
Ru said that the owner of the tavern space turned out to be the landlady of an apartment building near where he lived with his friends. He called landlady and elucidated what they intended to do. However, she hung up.
They proceeded to call the landlord each day for a month before she eventually agreed to talk to them in person. Ru notes that it was the first and the last day he ever wore a suit to a business meeting.
The landlady must have seen something in their plan. She advised them to find an architect and several investors and come back to her with an actual business plan.
According to Ru, they took three weeks to find an architect and supporters of their business. He added that he was grateful that she had agreed to help a team of college seniors with no restaurant experience and offered their concept a try, perhaps against her better judgment.
Ru said that now he understands how blessed they were to get that opportunity. They would have never done it that way. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Presently, Sweetgreen has opened many stores across the Northeast’s major cities and their suburbs, including New York, Boston, Washington and Philadelphia. The food chain has maintained its fresh and healthy reputation.
Most of the ingredients used to prepare different meals are obtained from the local farmers and purveyors.
According to Sweetgreen’s head of digital marketing, Theresa Dold, the restaurant chain markets itself as a healthy-eating entity, but not just a place to buy food. From the start, Sweetgreen has served more than just salads. Theresa posited that the entity was instituted with a deeper purpose. Dold is also a graduate of Georgetown University.
About Nathaniel Ru
Nathaniel Ru is the co-founder of Sweetgreen. He graduated in 2007 with a BS in finance from the McDonough School of Business of Georgetown University. Ru formed Sweetgreen with a focus on sustainability and local sourcing.
The restaurant has now grown to over 27 locations. In 2010, Ru and his friends created Sweetlife, the biggest food and music festival in the region. The event attracts more than 20,000 attendees.