Luiz Carlos Trabuco Cappi, a Marilia native, has been one of the most loyal employees that Bradesco Bank ever had. He started working with the company at the age of 17, serving as one of their clerks.
He saw how the company grew from being a small financial institution to one of the largest banks in Brazil, and knowing that he should also follow the success of the company, Luiz Carlos Trabuco Cappi started to show his superiors that he deserves being promoted. After showing his will to try new things and performing above from what is expected of him, Luiz Carlos Trabuco Cappi finally received the promotion that he has been waiting for. Luiz Carlos Trabuco Cappi worked hard for the position and what he targeted next is to become one of the company’s executives.
Through the years of staying with Bradesco Bank, the board of directors of the company noticed how Luiz Carlos Trabuco Cappi is exerting all of the effort to contribute to the company’s success. They decided to elect him as the new CEO back in the late 2000s, and they gave him a chance to prove himself and make Bradesco Bank the leading financial institution in the country once again according to valor.com.br. The greatest challenge that he faced after taking the role as the CEO is the growing threat from the merger of Banco Itau and Unibanco. The merger of their two rivals in 2009 transformed them into the largest financial institution in the country, and it is up to Luiz Carlos Trabuco Cappi how he can face them and retrieve the ranking that was taken from the Bradesco Bank.
Using his brilliant ideas, Luiz Carlos Trabuco Cappi soon decided to speak with the management of HSBC Brazil and offered them an acquisition proposal. The contract states that Bradesco Bank will be purchasing the Brazilian branch of HSBC for a staggering $5.2 billion. The two concerned parties have to speak about the deal, lasting for several months, and after Luiz Carlos Trabuco Cappi explained the benefits that HSBC Brazil will receive after the acquisition, the company agreed to the deal. Immediately after the news of the acquisition broke out, the value of Bradesco Bank slightly rose. Luiz Carlos Trabuco Cappi thanked everyone who supported him and his company and promised that the acquisition of HSBC Brazil is just the beginning. It was also recognized as one of the largest deals in the corporate history of Brazil.
However, everything will change in 2018. Luiz Carlos Trabuco Cappi decided to retire as CEO, and he has trained Octavio de Lazari Junior as the next CEO of Bradesco Bank. Knowing that he can take the role of the CEO easily, Luiz Carlos Trabuco Cappi suggested to the board of directors to choose Octavio de Lazari Junior as the one who would succeed him, based on his merits. Octavio de Lazari Junior thanked Luiz Carlos Trabuco Cappi for trusting in him, stating that what he has started will continue under his leadership, and he will fulfill Luiz Carlos Trabuco Cappi’s to make Bradesco Bank the leading financial institution in the country.